Court finds eHarmony engaged in misleading conduct in relation to automatic renewal and pricing of its subscriptions

25 August 2026HighACCCEnforcement99/26

The Federal Court found eHarmony misled consumers about subscription pricing and auto-renewal, including renewals at up to 5 times the initial price without clear disclosure. Any business using auto-renewing subscriptions should read this as the benchmark.

What it means for business

Consider disclosing the renewal price and total minimum cost at the point of sign-up, not only in terms and conditions.

What does this mean for your business?

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