ASIC v Choosi Pty Ltd, in the matter of Choosi Pty Ltd (liability)

8 September 2026HighFederal CourtCase[2026] FCA 1196

The Court found an insurance comparison service liable for misleading consumers by advertising that it compared a range of insurers when it compared only 1 or 2. It matters to any comparison site, aggregator or marketplace making breadth-of-choice claims.

What it means for business

Consider auditing marketing claims about panel size, choice and comparison scope across websites, TV and social media.

What does this mean for your business?

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