Competition and Consumer Amendment (Unfair Trading Practices) Act 2026
The development
The Competition and Consumer Amendment (Unfair Trading Practices) Act 2026 passed both Houses of Parliament on 2 July 2026 and received Royal Assent on 6 July 2026 as Act No. 64 of 2026. The Act amends the Competition and Consumer Act 2010 to insert a new general prohibition on unfair trading practices into the existing consumer protection framework, alongside related amendments addressing drip pricing and subscription contracts.
The general prohibition is a new standalone cause of action distinct from existing prohibitions on misleading or deceptive conduct and unconscionable conduct, and is intended to capture trading practices that unfairly cause, or are likely to cause, consumer detriment even where no specific misrepresentation is made. On the information available, the prohibition does not currently extend to financial products or financial services, which remain subject to their existing regulatory regime.
The amending Act commences on 1 July 2027, giving businesses a lead time before the new prohibition takes effect. The drip pricing and subscription contract provisions address related but distinct conduct, including the separate presentation of mandatory fees and charges and the terms on which consumers enter and exit subscription arrangements. The full schedule of amendments is available in the Act as made on the Federal Register of Legislation.
The briefing
- Regulator or source
- Federal Register of Legislation
- Type
- Act · Bills & Acts
- Subject matter
- Commercial, corporate & consumer
- Jurisdiction
- Cth
- Published
- 6 July 2026
- Submissions close
- No deadline
- Reference
- C2026A00064
- Priority
- High
What it means for business
Businesses with consumer-facing sales channels could use the period before 1 July 2027 to review marketing claims, pricing displays and subscription sign-up and cancellation processes against the new unfair trading practices, drip pricing and subscription contract provisions. Terms and conditions, website checkout flows and consumer scripts used by sales and customer service teams may warrant a fresh look, particularly where pricing is built up through multiple components or where subscriptions auto-renew. Businesses outside the financial products and services sector should not assume the carve-out referred to in reporting applies to them without checking the final drafting once available.
Entry last reviewed 9 October 2026.
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