Industries/Professional Services/Marketing Agencies
Marketing Agencies.
MSA, media buying and IP terms for agencies.
Overview
Creative and performance agencies face client-side procurement, media-buying risk and creator/influencer arrangements. We build the paper so campaigns launch clean and margin survives contact with the client.
Where we're pulled in
Common challenges.
- Media-buy pass-through and payment risk
- IP over creative deliverables and stock/AI-generated content
- Influencer disclosure and ACL compliance
- Freelancer and contractor IP assignment
How we help
Services tuned for marketing agencies.
Agency MSA
Retainer, project and performance-fee frameworks.
Talent & influencer
Ambassador, creator and appearance agreements.
Freelancer pack
IP-assigning contractor agreements for creatives.
FAQs
Questions we hear often.
- Who owns the campaign IP?
- Depends on the terms — we help set a position that matches how you pitch.
Keep reading
Related insights & professions.
Related professions
Talk to us
Legal built for marketing agencies — professional services.
Send us a note about what you're working on. We'll respond within one business day and, if we're a fit, book a free 15-minute consultation with a senior lawyer.