Industries/Professional Services/Marketing Agencies

Marketing Agencies.

MSA, media buying and IP terms for agencies.

Who we advise

Creative and performance agencies face client-side procurement, media-buying risk and creator/influencer arrangements. We build the paper so campaigns launch clean and margin survives contact with the client.

What we do for marketing agencies

• Agency MSA

  Retainer, project and performance-fee frameworks.

• Talent & influencer

  Ambassador, creator and appearance agreements.

• Freelancer pack

  IP-assigning contractor agreements for creatives.

Examples we're pulled in on

• Media-buy pass-through and payment risk
• IP over creative deliverables and stock/AI-generated content
• Influencer disclosure and ACL compliance
• Freelancer and contractor IP assignment

FAQs

Who owns the campaign IP?

Depends on the terms — we help set a position that matches how you pitch.

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